San Francisco, – Twitter and Bloomberg announced Monday that they will produce a new streaming service just for the social media platform.

The streaming service will be available 24 hours a day, seven days a week. The content will be exclusive to Twitter. The move is the latest for Twitter and its CEO Jack Dorsey in a bid to regain momentum in their user growth base. Monthly Average Users (MAU), those who logged into their account at least once over the past month, was 328 million in the quarter ending in March. Facebook’s MAUs in the final quarter of 2016 was close to two billion users.

The slowing user growth had impact on the company’s ability to monetize advertising on its platform. This forced Twitter to move towards streaming media content. The company started to stream NFL Football games in a bid to gain more users. It is facing tough competition for Amazon who are trying to gain streaming rights for its Amazon Prime subscription. The latest announcement is also looking to benefit from Facebook’s inability to attract big publishers to its platform.

Bloomberg will hold a press conference on Tuesday to announce the partnership to advertisers. CEO of Bloomberg L.P. Michael Bloomberg and CEO of Twitter Jack Dorsey will be present in tomorrow’s event. (QNA)

Source: Qatar News Agency