HIA-Bayern Munich deal proves siege is ineffective

Hamad International Airport (HIA) consolidating its platinum sponsorship of FC Bayern Munich demonstrates that the unjust blockade imposed on Qatar has had no impact and it has failed to affect the plans of Qatar Airways and HIA.

HIA has become the only airport in the world to sponsor a football team.

As part of the six-year shirt sleeve sponsorship deal, the logo of the Qatar Airways-owned airport will be worn by the players of FC Bayern Munich, the German champions, during Bundesliga matches from the start of the forthcoming season, which begins on Friday.

The presence of HIA logo on the shirts of Bayern Munich players reflects the airport’s important role in adopting sport as a means to bring people together,The sponsorship contract with the German club extends until 2023.

The partnership between HIA and Bayern Munich was a proof that life is normal in Qatar and that the sponsorship agreement benefits both sides.

Bayern Munich Executive Board Member Andreas Jung said Bayern Munich is the best partner for the five-star airport, stressing that the two sides are on top and aim to stay there.

In this regard, Bayern Munich official store was opened in the duty-free zone at HIA, allowing travellers an opportunity to shop for a selection of gifts and goods that bear the logo of the club.

During the event, HIA and Bayern Munich launched the promotional film that shows the airport’s facilities and services for passengers. The film features Bayern players Arjen Robben and Robert Lewandowski.

In January, Doha hosted Bayern’s annual winter camp for nine days at Aspire Academy. HIA recently announced an 8 percent increase in the number of travellers and 19 percent increase in cargo handling from January to June 2017, compared with the same period last year. � Qatar Tribune

Source: Civil Aviation Authority, Qatar