Malaysia tapping digital technology in tourism development

Kuala Lumpur, Malaysia is embarking on a comprehensive digitalisation journey to transform its tourism industry with smart tourism initiatives in line with the Fourth Industrial Revolution (IR4.0), Prime Minister Dr Mahathir Mohamad said today.

We believe (that) by embracing the whole spectrum of digitalisation, we will be able to provide the necessary tools for the tourism industry to be internationally connected, perform rigorous data analytics of tourism futures and shorten the supply chain,” he said, quoted by national news agency BERNAMA.

For all these to materialise, a new investment climate is pertinent for a conducive environment to enable the technology-centred tourism industry to charge forward. Investment in hard and soft infrastructure needs to be balanced.

National policies need to allow for investment incentives in more intangible products such as data acquisition, content creation and online platform presence, he said in his keynote address when launching the 2019 World Tourism Conference.

Dr Mahathir pointed out that industry stakeholders are venturing even more actively into sharing the economy, digital platform, social media integration, as well as big data analytics to customise tourism experience offerings to specific demographics across the globe.

Digitilisation of the sector is also crucial because technological advancement has also led consumers to utilise mobile devices and online platforms to access information, arrange, book and plan an entire holiday, he said.

The prime minister also pointed out that specific incentives are now being formulated to attract both hard infrastructure investment as well as new technology-based investment in the tourism sector, BERNAMA said.

He said the tourism industry should also be the catalyst to environmental protection, preservation, and conservation of local culture and heritage.

He said he believed that this would ensure that the wealth from tourism is spread widely to reach even the remote communities that offer unique experiences to the tourists.

As such, one area where this can be achieved is through sustainable ecotourism development.

Ecotourism is a high-value sub-sector that offers genuine experience and adventure that is unique to a particular locality. Naturally, due to its scarcity, it has the potential to become a premier destination, which brings in high-value tourists, he said.

Dr Mahathir said ecotourism conservation could enrich tourists’ experience and fulfil their sense of responsibility in giving back to nature � which again will attract high-spending visitors, contributing to the increase in revenue.

He said technology incentives for eco-tour package development, eco-resort building design and innovative business processes could be considered by governments and implemented by destination managers and tour operators.

Within the context of Malaysia, we are blessed with our more than 130 million years old pristine rainforests, our beaches, islands, spectacular natural wonders, and national parks; and the diversity of our people.

This has positioned Malaysia as a preferred eco-tourism destination in the world and, through our National Ecotourism Plan 2016-2025, we are developing cluster-based ecotourism destinations with special concession packages that inculcate the use of technology and smart eco-management of destinations, he said.

Dr Mahathir said the government is committed to exploring new avenues through technology transformation in tourism and smart destination management to educate industry players, tourists and the local community.

Source: Bahrain News Agency