GE4A Group Sets Course for Growth, Appoints Marketing and Communications Expert Daniel Mautz.

Daniel Mautz Joins as Head of Marketing & Communications
GE4A Expands Value Chain in Today’s Photovoltaic Industry, Setting Standards for New Green Energy
Expansion and Business Development Planned for 2024

THE HAGUE, NETHERLANDS / ACCESSWIRE / January 24, 2024 / GE4A Group (Green Energy for All), pioneers of the energy of the future, welcome Daniel Mautz as CMO on board. With his more than 20 years of strategic and operational experience as a marketing and communications all-rounder, including roles as a consultant at The Mobility House for the innovative energy product ‘eyond,’ as Vice President of Marketing and Sales at Sono Motors, and as the responsible manager for the LEGO brand, Daniel brings the ideal skills for the next development stage of the group.

In close collaboration with Co-Founder Toralf Nitsch, the 49-year-old family man will oversee strategic marketing, corporate communication, and investor relations, bringing his extensive experience as a nonconformist and unconventional free spirit with a pronounced competence in positioning sustainable business models through storytelling.

Toralf Nitsch, Co-Founder and Chief Strategy Officer of GE4A: "With Daniel, we will optimally bring the incredible potential of GE4A to the market and contribute to making green energy much more than just green electricity. Our business will enable a fairer, more prosperous future and abundant, climate-neutral, affordable energy for all. We are democratizing the energy industry."

GE4A was also founded with the goal of complementing the value chain of today’s photovoltaic industry with a missing segment with game-changer potential: Remarketing.

While in almost all industries, the second and often third use of important assets is standard, photovoltaic modules are literally thrown from the solar park directly into the shredder today. Although important raw materials can be recovered through subsequent recycling, the final utilization begins much too early. Studies show that the lifespan of conventional modules can be extended by at least one-third.

Through legally compliant remarketing processes, including reuse and refurbishment, the production costs for green electricity can consequently be significantly reduced, and, more importantly, valuable raw materials and emissions in production can be saved.

About GE4A:

To shape the ideal energy system of the future, the GE4A Group (Green Energy for All) unites various business areas. In addition to remarketing used solar modules, the digitization of energy and the development of corresponding business models are crucial driving forces. The goal is always to develop not only a functioning circular economy in the solar industry but also to make energy fair.

Founded in 2023 by Zeynep Baklaci, Toralf Nitsch, and Thorsten Voigt, GE4A has facilities in Germany, Spain, and Bulgaria and is expected to operate profitably in 2024 according to current plans.