Day: December 20, 2023

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations, campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region

Dubai, United Arab Emirates, Dec. 20, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to partners and clients including PepsiCo (Aquafina, Gatorade, Lay’s, Rockstar Energy), Audi, COP28, Emirates Airline, and more.

The group represents a growing portfolio of complementary disciplines designed to help forward-thinking challenger brands everywhere, impact the audiences that matter, both globally and locally.

[INVNT GROUP] established its presence in the UAE with the architecting of three interactive, award-winning PepsiCo pavilions at Expo 2020 Dubai (2021), which featured activations with hall-of-fame athletes Lionel Messi, Serena Williams, and Usain Bolt, welcoming over 24 Million people across 6 months. The success of the global gathering led to the INVNT-produced launch event of PepsiCo’s Rockstar Energy, a market-first in the region, setting the stage for a series of milestone campaigns and projects including: COP28 in Dubai, Audi’s Investor Gala at the Geneva International Motorshow in Qatar, and the Emirates Airline debut of their industry first, immersive experience employee training platform, MIRA, at the Dubai Air Show.

For COP28, INVNT designed, produced, and project managed a series of activations, seamlessly integrating the traditionally separate Blue and Green Zones into a comprehensive experience at the repurposed Expo city site, accommodating for a daily crowd of 70,000 attendees.

INVNT’s activations at COP28 included:

• The “Tree of Life”: A world-first, interactive, Artificial Intelligence powered digital art installation and contemporary symbol of environmental sustainability, educating attendees about the key themes and topics of COP28. The AI-generative art experience allowed for individuals to pledge commitment to global environmental sustainability.
• The Stella McCartney Marketplace: An experience spotlighting product displays and information on the LVMH brand’s unwavering commitment to sustainability and conscious luxury movement.
• One World One Humanity: A large-scale interactive entertainment performance using human-driven, larger-than-life characters to deliver a narrative inspired by COP28’s central message: “UNITE. ACT. DELIVER”, while celebrating our planetary connection through a unified lens.
• The CNN x United Nations Foundation Exhibition: An educational immersive experience focusing on the climate crisis’s impact on gender inequality, displaying powerful film and imagery captured by Global South female photojournalists.
• “Energy for Health” Activation (collaboration between the World Health Organization, Selco Foundation, and UNICEF): An immersive educational experience highlighting the importance of solar energy in delivering medical services to remote regions, showcased through compelling films and innovative technical solutions.

“Our investment across global geographies and the rapidly expanding UAE market, has endowed us with a specialized expertise, where innovative storytelling and technological mastery are not just aspirations but realities. Through projects like COP28, Expo 2020 Dubai, Emirates’ MIRA and others, our global team has immersed itself in the vibrant UAE ecosystem, where technology serves a cornerstone of society – reshaping our social fabric and global economy. We are not mere participants in this transformative era; we are leading the storytelling narratives, that elevate and define brands throughout the region and beyond, on the global stage. Through our commitments to impact driven marketing and audience engagement, we continue to deliver world class experiences, cultivating new strategic partnerships, and offering unparalleled value to our clients, partners, and stakeholders. Our mission is to weave a panoply of global communities, guided by the vision that creativity and technology are the lodestars of our collective future,” said Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

The group has also grown its local partnerships and teams across various business units including INVNT the live brand storytelling agency, and INVNT.ATOM, the digital innovation and Web3 agency based in Singapore. INVNT.ATOM recently launched BZAR, the group’s patent-pending, self-funded, content-led immersive digital platform, built exclusively for brands and fans.

INVNT.ATOM – in partnership with AWS (Amazon Web Services) and other tech partners – powered the Dubai Airshow debut of Emirates Airlines’ immersive employee experience platform ‘MIRA’, which uses extended reality (iXR) to train new joiners and will revolutionize employee training. VR offers realistic simulations, providing hands-on experience without the physical constraints, enhancing how skills are taught and learned through greater consistency of message, increased engagement, and retention, while offering safe and scalable training environments redefining the future of employee learning.

“In today’s rapidly evolving global landscape, our focus across the group is squarely on engaging both global and local audiences through immersive brand storytelling. We’re not just expanding our reach in the UAE and world at large, we’re redefining frontiers of engagement by creating experiences that resonate universally while honoring local narratives and cultures; inspiring new dialogues, fostering connection, and pioneering alongside brands looking to reach new plateaus of audience engagement. We are committed to pushing the boundaries of what’s possible, challenging everything, and leveraging the power of next-generation creativity and technology to build bridges between diverse communities and creating a truly global impact,” said Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

At the Geneva International Motorshow, INVNT partnered with Audi to produce the Investors Gala and Dealer Event in the National Museum of Doha (Qatar), unveiling the future of automotive innovation, and showcasing the company’s 2024 advancement strategy in the UAE and beyond.

“We are committed to deepening our connections and partnerships with brands, organizations, and the local UAE community. Our team blends global vision with local insights and tactics, ensuring our initiatives resonate meaningfully in the region. This approach allows us to contribute positively to the region’s growth while embracing and learning from its technological ethos and rich cultural heritage,” said Farah Hindiyeh, Managing Director of INVNT Dubai. 

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ABOUT [INVNT GROUP]
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT is a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai , Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP] was established as a growing evolution of the live global brand storytelling agency INVNT, with a vision to provide engaging, well-articulated, impactful brand stories across all platforms.

The GROUP consists of: modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; ITP Live (Any Venue Video, Thunder Audio, In Sync), portfolio of full-service production for live entertainment; and the original live global brand storytelling agency, INVNT.

For more information visit www.invntgroup.com

Attachment

• INVNT GROUP expands in the UAE Region

Jhonathan Mendez de Leon
[INVNT GROUP]
Jmendezdeleon@invnt.com

GlobeNewswire Distribution ID 9008009

The Company will update shareholders on the latest developments of its Endurion battery program and discuss the path toward commercialization in 2024

ANN ARBOR, Mich., Dec. 20, 2023 (GLOBE NEWSWIRE) — The Coretec Group (OTCQB: CRTG), developers of silicon anode active materials for lithium-ion batteries, and cyclohexasilane (CHS) for EV, cleantech, and 3D display technology, today announced it will host a shareholder presentation and call at 10:00 a.m. EST on Thursday, January 11, 2024, to review the Company’s 2023 achievements and the commercially positive results of its 2023 Endurion full cell battery program.

2023 has been a year of exciting developments for The Coretec Group’s Endurion battery program, CSpace display technology, and expansion of its corporate footprint. Some notable highlights to be discussed on the shareholder presentation and call will include:

• The launch of the Company’s Endurion Partner Development Program, a commercial initiative that aims to solicit stakeholders up and down the battery and energy storage value chain(s) to participate in the development of the Company’s proprietary silicon anode battery materials technology.
• The continued successes in Endurion battery include full cell development and commercially favorable results.
• The Company filed a provisional patent for the development of proprietary artificial solid electrolyte interfaces (SEI) capable of extending the cycle life and increasing the technical capabilities of silicon-based anodes for lithium-ion batteries.
• The research partnership between The Coretec Group and The University of Adelaide on the Company’s CSpace 3D volumetric display technology was selected for presentation at the 2024 SPIE Photonics West Conference on January 30, 2024.
• Coretec leadership launched a new series of virtual expert panel discussions, where thought leaders from across the battery industry weighed in and discussed the biggest issues and most promising opportunities facing the battery industry, for the viewing benefit of fellow industry players and interested media figures.

“2023 was arguably the most important yet for Coretec, as we engaged with industry-leading potential customers and partners for 2024 about our Endurion program while making significant progress in the lab for our proprietary technology,” said Matthew Kappers, CEO of The Coretec Group. “In addition to the major milestones we reached, we also had team members liaise with fellow industry players, and visit other battery labs to learn and improve our innovation processes. This constant state of learning and improvement allowed us to make major progress on not just our Endurion program, but across the technologies in Coretec’s portfolio, notably our 3D display technology. We’re excited to discuss these updates along with what’s to come in 2024, maintaining our long-term commercialization goals that we believe will realize shareholder value.”

The Company will provide call access information via press release, our corporate and investor websites, and social media in advance of the shareholder call and presentation. Please follow on X (formerly Twitter) at @CoretecGroupInc or the Company’s LinkedIn page.

About The Coretec Group

The Coretec Group, Inc. is an Ann Arbor, Michigan-based developer of engineered silicon and is using its expertise to develop silicon anodes for lithium-ion batteries that will charge faster and last longer. This program is called Endurion. Silicon has the theoretical ability to hold up to 10x the amount of lithium-ions as compared to traditional graphite. Through its proprietary micron and nanoparticle approach, Endurion is loading silicon into the battery anode. A modest increase in silicon will be a game changer that will revolutionize the EV market as well as other energy storage applications.

Additionally, the Company is using its engineered silicon to develop a portfolio of other energy-focused products, including solid-state lighting (LEDs), semiconductors, and printable electronics. Coretec continues to develop CSpace, its 3D volumetric display technology with a wide array of applications including medical imaging, automotive, and others.

For more information, please visit thecoretecgroup.com.

Follow The Coretec Group on:

Twitter – @CoretecGroupInc
LinkedIn – www.linkedin.com/company/24789881
YouTube – www.youtube.com/channel/UC1IA9C6PoPd1G4M7B9QiZPQ/featured

Forward-Looking Statements

The statements in this press release that relate to The Coretec Group’s expectations with regard to the future impact on the Company’s results from operations are forward-looking statements and may involve risks and uncertainties, some of which are beyond our control. Such risks and uncertainties are described in greater detail in our filings with the U.S. Securities and Exchange Commission. Since the information in this press release may contain statements that involve risk and uncertainties and are subject to change at any time, the Company’s actual results may differ materially from expected results. We make no commitment to disclose any subsequent revisions to forward-looking statements. This release does not constitute an offer to sell or a solicitation of offers to buy any securities of any entity.

Corporate Contact:

The Coretec Group, Inc.
Lindsay McCarthy
info@thecoretecgroup.com
+1 (866) 916-0833

Media Contact:

Spencer Herrmann
FischTank PR
coretec@fischtankpr.com
+1 (518) 669-6818

GlobeNewswire Distribution ID 9007942