Meta announced that it is implementing new transparency measures on Instagram and Facebook in response to the European Union’s Digital Services Act (DSA).
The measures will reportedly include archiving all targeted ads for users in the EU in its existing Ad Library and providing additional information on both Facebook and Instagram explaining how the Feed, Reels, and Stories are ranked by its AI systems.
“Were now giving our European community the option to view and discover content on Reels, Stories, Search and other parts of Facebook and Instagram that is not ranked by Meta using these systems,” Metas President of Global Affairs Nick Clegg said in a news release.
“For example, on Facebook and Instagram, users will have the option to view Stories and Reels only from people they follow, ranked in chronological order, newest to oldest,” he added.
“They will also be able to view Search results based only on the words they enter, rather than personalized specifically to them based on their previous activity and personal interests,” Clegg said.
Meta is making the changes to comply with the DSA, a new piece of regulation that will impact how tech companies moderate content on their platforms.
The DSA requires very large online platforms to allow users to opt out of receiving personalized recommendations.
Source: Qatar News Agency