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Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

QINGDAO, China, July 10, 2021 /PRNewswire/ — As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.
Sports marketing has become Hisense’s strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This ultimately fulfils the “overseas market contributes to the majority of Hisense revenue” strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.

Globalization strategy is a necessary choice

Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
By 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.

Worldwide integrated marketing capability to accelerate globalization
“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said Zhu Dan, President of Hisense International Co., Ltd.

  • Hisense launched a range of marketing campaigns in Europe to maximize the sponsorship benefit: showcasing Hisense’s exclusive brand exposure at Festival Towers in Europe; launched “Trophy Tour”; driving traffic through Twitter giveaway campaigns and increased e-commerce sales. Through variety of campaigns, brand’s influence was successfully increased.
  • Quality controls: By building R&D bases globally, it enables localized production to ensure product quality.
  • Supply chain competence: By establishing global supply chain management centre, offshore bases and partner with local merchandising platforms, Hisense enhances the guarantee of cross-border transportation orders and on-time distribution rates of e-orders, ensuring consumers experience adequately.
  • Integrated system: Hisense utilizes global resources in R&D, manufacturing and sales to assure products’ qualification and meeting consumers’ needs.
  • The utilization of talents: Hisense believes that the foundation of technological innovation is the concentration and development of talents. Hisense has employed many advanced global talents in chip design, A.I and other areas to enhance technology and quality.
Hisense's Appearance in EURO 2020

Sports marketing aided product sales
Continuous dedication in sports marketing successfully boosts enterprise presence but also leads to better sales.
In comparison with EURO 2016, Hisense focuses more on product sales and marketing in EURO 2020. Benefiting from the sponsorship, from January to June 2021, Hisense’s laser TVs overseas sales rose by more than 10 times YOY. “Large screen, Ultra-HD, Perfect quality and World-class sound” are Laser TV’s remarkable features and reasons of choice.
Pang Jing, general manager of Hisense’s international marketing department, said, “Benefiting from the sponsorship experience in EURO 2016 and FIFA World Cup 2018, Hisense is more proficient and efficient in EURO 2020. By establishing more overseas corporates and comprehensive supply chain system, the capabilities of gathering global resources enable Hisense to achieve success in EURO 2020 marketing campaigns. Focusing on increasing product sales and brand reputation has become Hisense’s marketing goal in EURO 2020. Moving forward, Hisense will continue its efforts in sports marketing.”

Hisense is committed to sports marketing, insisting on long-term investment and globalization strategy. From sponsoring EURO 2020, FIFA World Cup to other sports events, through comprehensive capabilities and innovative products, it enables Hisense to maintain competitive advantage within the global market.

Video – https://www.youtube.com/watch?v=p8C-_7PwDU4
Photo – https://mma.prnewswire.com/media/1571339/Hisense_s_Appearance_EURO_2020.jpg
Video – https://www.youtube.com/watch?v=tuE6pVOLzQs

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Press Releases

الجاليات الإيرانية من حول العالم تنظّم فعالية تاريخية على الإنترنت لدعم الديمُقراطية والعدالة في إيران

قادة المقاومة الإيرانية يطالبون بمحاكمة خامنئي ورئيسي لدورهما في مذبحة راح ضحيتها أكثر من 30 ألف منشق سياسي

واشنطن، 9 يوليو 2021 /PRNewswire‏/ — يتم بثّ أكبر حدث دولي سنوي مخصص للعدالة وحقوق الإنسان في إيران، المؤتمر العالمي من أجل إيران حرة، عبر وسائل التواصل الاجتماعي ومحطات التلفزيون الفضائية خلال الفترة من 10 إلى 12 يوليو (تموز). وتستضيف هذا الحدث حركة حرية إيران، وهي أكبر الشبكات الداعية لتحرير إيران والتي تتمتّع بقاعدة شعبية كبيرة.

International leaders to join Iranian resistance movement at the Free Iran World Summit 2021, demanding accountability for Iran’s clerical regime and prosecution of its leading officials for their role in crimes against humanity.

وبعد النجاح الذي شهده هذا الحدث العام الماضي والذي استضاف ملايين المشاهدين من خمس قارات و177 دولة، سيتم بث الحدث على الهواء مباشرة ضمن قمة تستمر لثلاثة أيام حيث سينضم الإيرانيون وأنصار المقاومة من 50,000 موقع في 105 بلد ومن جميع أنحاء إيران إلى أعضاء من حركة مجاهدي خلق في معسكر أشرف-3.

 وفي الوقت نفسه، سيجتمع الآلاف من الإيرانيين عند بوابة براندنبورغ في برلين وسيعقدون اجتماعات في 16 عاصمة ومدينة رئيسية حول العالم، بما في ذلك باريس وواشنطن العاصمة ولندن وأمستردام وستوكهولم وأوسلو وفيينا وروما وبودابست وجنيف.

 وسيحضر القمة 1029 من كبار الشخصيات السياسية وأكثر من 250 المشرّعين من أوروبا وكندا ومنطقة الشرق الأوسط وشمال إفريقيا، وهذا إلى جانب 30 عضوًا في الكونجرس الأمريكي و11 رئيس وزراء ورئيسًا و70 وزيرًا سابقًا من أوروبا والشرق الأوسط و30 من كبار المسؤولين الأمريكيين.

وسيتحد الحاضرون والمتحدثون في هذا الحدث للمطالبة بالمساواة والعدالة وحقوق الإنسان في إيران. ومن المتوقع أيضًا أن يدعو البعض علنًا إلى محاكمة رؤساء نظام الملالي علي خامنئي وإبراهيم رئيسي المُعين مؤخرًا بعد الانتخابات الإيرانية التي ثار حولها الجدل.

وقالت الرئيسة المنتخبة للمجلس الوطني للمقاومة الإيرانية مريم رجوي ردا على نتائج الانتخابات: “إن تنصيب قاتل جماعي ومجرم ضد الإنسانية كرئيس يعكس يأس النظام [و]ينذر بالإطاحة بالنظام الديني الحاكم. ولا بُدّ أن يواجه إبراهيم رئيسي العدالة أمام محكمة دولية”.

وستبدأ تجربة البث المباشر في الساعة 9 صباحًا بتوقيت شرق الولايات المتحدة، وسيُتاح للجمهور من حول العالم مشاهدة البث مجانًا على الإنترنت عبر أي من المواقع التالية:

  • Twitter: ‎@Iran_policy, @NCRIArabic, @hambastegi_meli
  • Facebook: ‎@IranNCR, @NCRIArabic, @HambastegiMeliIranian

حول المؤتمر العالمي من أجل إيران حرة 2021
يُعد المؤتمر العالمي من أجل إيران حدثًا سنويًا تنظمه حركة حرية إيران، وهي شبكة شعبية عالمية من المغتربين الإيرانيين والمدافعين عن حقوق الإنسان وأكثر من 300 منظمة متحالفة تدعم الحرية والمساواة وحقوق الإنسان في إيران. لمزيد من المعلومات، تفضل بزيارة https://iranfreedom.org/en/freeiran.

  للتواصل:
سارة رحيمي
الهاتف: ‎+1 (571) 281-7167
حركة حرية إيران
globalsummit@iranfreedom.org 

الصورة – https://mma.prnewswire.com/media/1560372/Free_Iran_World_Summit_2021.jpg

Categories
Government

Deputy Prime Minister and Minister of Foreign Affairs Meets US Congress Delegation

Doha-HE the Deputy Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman Al-Thani met Saturday with a congress delegation of the United States of America, headed by the Chairman of House Committee on Foreign Affairs Democratic Representative for New York Gregory Meeks.

During the meeting, they reviewed the friendship and cooperation relations between the two countries, and ways to enhance them in light of regional and international challenges and developments, in addition to exchanging views on the importance of developing the strategic relationship between the two countries, and the common determination to strengthen it in all sectors and vital areas of cooperation.

The meeting also discussed Qatar’s regional role and efforts in the field of mediation and achieving stability in the region.

Source: Ministry of Foreign Affairs

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Government

Pakistan’s Chief of Army Staff Meets Foreign Minister’s Special Envoy

Islamabad-HE Chief of Army Staff of the Islamic Republic of Pakistan General Qamar Javed Bajwa, met with HE the Special Envoy of the Minister of Foreign Affairs for Counterterrorism and Mediation in Conflict Resolution Dr. Mutlaq bin Majed Al Qahtani, during his visit to Pakistan.

During the meeting, developments in the region, especially in Afghanistan, were reviewed.

Source: Ministry of Foreign Affairs

Categories
Government

President of Georgia Meets Qatar’s Ambassador

Tbilisi -HE President of Georgia Salome Zourabichvili met today with HE Ambassador of the State of Qatar to Georgia Mubarak bin Nasser Al-Khalifa, on the occasion of the end of his tenure.

During the meeting, HE President of Georgia praised the efforts made by HE the Ambassador during his tenure, which contributed to the advancement of relations between the two countries, and wished His Excellency success in the tasks he will be entrusted with.

Source: Ministry of Foreign Affairs